- Director - Jamie Thraves
- Made short films at university
- Used award winning short film as a "calling card" to get a "foot in the door" with the video production company factory films. Began by shooting three low budget music videos - cost about £5000 each.
This is how the process works
- A commissioner from a record label sends a track to 5-10 directors
- The directors then each submit a treatment
- This stage is unpaid
- The director who had submitted the 'best' treatment is then commissioned to make the video
- Only then is the director paid
- As can be seen for many directors in the business it is a precious existence where their livelihood is dependent on each commission.
- Jamie Thraves submitted treatments for his two best known videos and each was accepted.
Case study 2
- Jamie Thraves most recent video - Japanese video; Popstars - Song for Lisa
- Currently videos cost about £20,000
- Shooting time - 2 days
- Jamie has used the music videos to get into the film business
- Has 50 far shot 3 features
- The low down
- The cry of the end
- Treade Jr
- Jamie's tips
- Use the lyrics but try not to be literal
- Most importantly - go with the emotion of the lyrics
Radiohead - Just
- £100,000 budget
- Shot in three days
Coldplay - The Scientist
- £200,000 budget
- Shot in three days
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