Non - copyright music

What is copyright?

Copyright is a form of protection provided to the authors of “original works” and includes such things as literary, dramatic, musical, artistic, and certain other intellectual creations, both published and unpublished. Copyright does not protect ideas. It only protects the specific and original expression of the idea. A good example of this is that there are many films and books based on the classic boy meets girl theme in which the girl’s parents disapprove of boy and after many tears, true love finally triumphs. This theme cannot be monopolised, but original works to it can be. The same can be said of all other works.

( this above information was found at http://www.piperpat.com/IPInformation/Introduction/WhatisCopyright/tabid/92/Default.aspx)

Why is it important?

It is important as it protects authors rights in order to keep their own work private, and to provide them with all the benefits which they should get with their piece of work.


Due to getting an agreement with the artist of the track for my music video, there is no copyright struggle caused for me and my group.

Jamie Thraves Case Study

Case study 1

• Director - Jamie Thraves
• Made short films at university
• Used award winning short film as a "calling card" to get a "foot in the door" with the video production company factory films. Began by shooting three low budget music videos - cost about £5000 each.

This is how the process works

• A commissioner from a record label sends a track to 5-10 directors
• The directors then each submit a treatment
• This stage is unpaid
• The director who had submitted the 'best' treatment is then commissioned to make the video
• Only then is the director paid
• As can be seen for many directors in the business it is a precious existence where their livelihood is dependent on each commission.
• Jamie Thraves submitted treatments for his two best known videos and each was accepted.

Case study 2

• Jamie Thraves most recent video - Japanese video; Popstars - Song for Lisa
• Currently videos cost about £20,000
• Shooting time - 2 days
• Jamie has used the music videos to get into the film business
• Has 50 far shot 3 features
• The low down
• The cry of the end
• Treade Jr
• Jamie's tips
• Use the lyrics but try not to be literal
• Most importantly - go with the emotion of the lyrics

Radiohead - Just

• £100,000 budget
• Shot in three days

Coldplay - The Scientist

• £200,000 budget
• Shot in three days

unsigned.com

unsigned.com is a website which has profiles of 1000's of artists who have yet not been signed, and in some cases not even found. On the website you will find profiles of artists from various music genre's. This website has allowed me to research into the type of music i would like to use. Although i did not choose an artist from the website, it was an open option. If however i did choose an artist from the website i would need to contact the artist through the contact details i have left. They would then hopefully contact me back, giving me the permission to use their tract. This results in me overcoming copyright laws, as permission is given.

The above images are screenshots of what the website looks like.

Three of my favourite music videos

This is one of my favourite videos for many reasons. Firstly It is directed by the artist himself, which allows the audience to get closer to the reason behind the choice of the video. Also it is taken in one shot, which means less time was taken to make it look perfect. Additionally the images match in with the beats, so there is a great sense of music when watching the music video.

Here is one of my favourite videos, called Hush little baby by Wretch 32 and featuring Ed Sheeran. one  reason why this is my favourite video is that it conveys how some men may feel when planning to start a family, and the way they may wish to not rush into things.
The music video is by Jermaine Scott better known as the English rapper Wretch 32, who is a well known popular UK artist. Wretch 32 is also known to be in 2 genres of music; Grime and British hip-hop. He is signed to the label 'ministry of sound'
The artist uses the key convention of lip synching very effectively, making the video look very realistic. The song also consists of a male UK singer known as Ed Sheeran, however the video does not contain him lip synching as most of the video is made up of clips from events in peoples lives.
In my opinion i believe that the video effectively conveys the mood of the song, as it shoes emotion by the actor towards the fact that he is soon to become a father.

This video is coldplay, scientist, which is my ultimate favourite video due to the time and effort being put in by the artist. Not only that it tells a beautiful story and connects with the audience. The video is also great with its mise en scene as the story matches the actual lyrics of the song.

the media institution

A media institution is an established, often profit based organisations, that deal in the creation and distribution of advertising, entertainment and information services

Above is a diagram of the institutions involved and responsible for producing media texts.

Music Video Success Criteria

• Word of mouth (ie, Gangnam Style)
• Number of hits on YouTube
• Newspaper articles/TV reports
• Number of times shown on television
• Amount of publicity
• Download (legal/illegal)
• Charts
• CD sales
• Last word

It is worth nothing how there has been a massive switch in the importance of YouTube from television channels such as MTV. Nowadays, most viewing of music videos now appear to be online.

Key conventions for a music video

Here are some of the key conventions i could think of, which i put down into a presentation and turned it into a slideshare.

Purpose of music promo video

The whole point of a music video is to raise profile of an artist(s). If a video is successful then it means an artist is too. Through music videos artists can also interact with their fans, and to people who they are trying to get through to.

The process of creating a music video

 Throughout this term me and my group will work together to create an effective music video. The main aim will be to make the video connect with the choice of music. We will organize ourselves and set ourselves individual tasks to complete, in order to get it done on time.
we will start by making several story lines, which we can then choose from.
After choosing the best story line, we will create mood boards with ideas about what should feature in the video frames.
After effectively planning out the music video, we will plan out when and what to film. After filming a certain amount of footage, we can all come back and start to edit it and make it look realistic.
The whole piece should then come together, and our music video will be done.

My favourite music video

Here is one of my favourite videos, called Hush little baby by Wretch 32 and featuring Ed Sheeran. one  reason why this is my favourite video is that it conveys how some men may feel when planning to start a family, and the way they may wish to not rush into things.
The music video is by Jermaine Scott better known as the English rapper Wretch 32, who is a well known popular UK artist. Wretch 32 is also known to be in 2 genres of music; Grime and British hip-hop. He is signed to the label 'ministry of sound'
The artist uses the key convention of lip synching very effectively, making the video look very realistic. The song also consists of a male UK singer known as Ed Sheeran, however the video does not contain him lip synching as most of the video is made up of clips from events in peoples lives.
In my opinion i believe that the video effectively conveys the mood of the song, as it shoes emotion by the actor towards the fact that he is soon to become a father.

100 greatest music videos

100 greatest music videos channel 4 full list

1. Michael Jackson: Thriller
2. Peter Gabriel: Sledgehammer
3. A-ha: Take on Me
4. Queen: Bohemian Rhapsody
5. Madonna: Like a Prayer
6. Robbie Williams: Rock DJ
7. Michael Jackson: Billie Jean
8. The Verve: Bittersweet Symphony
9. Madonna: Vogue
10. Nirvana: Smells Like Teen Spirit
11. Coldplay: The Scientist
12. Michael & Janet Jackson: Scream
13. Pink Floyd: Another Brick in the Wall
14. Christina Aguilera: Dirrty
15. REM: Everybody Hurts
16. OutKast: Hey Ya
17. Blur: Coffee & TV
18. Beyonce: Crazy in Love
19. Madonna: Material Girl
20. Gorillaz: Clint Eastwood
21. Queen: I Want to Break Free
22. Justin Timberlake: Cry Me a River
23. Britney Spears: ...Baby One More Time
24. Radiohead: No Surprises
25. Madness: Baggy Trousers
26. TLC: Waterfalls
27. David Bowie: Ashes to Ashes
28. Foo Fighters: Learn to Fly
29. Electric Six: Gay Bar
30. Weezer: Buddy Holly
31. Eminem: Stan
32. Chris Isaak: Wicked Game
33. U2: The Sweetest Thing
34. The White Stripes: Fell in Love with a Girl
35. Sinead O'Connor: Nothing Compares 2U
36. Red Hot Chili Peppers: Give It Away
37. Guns N Roses: November Rain
38. Fatboy Slim: Weapon of Choice
39. Pulp: Common People
40. Missy Elliot: Get Ur Freak On
41. The Spice Girls: Wannabe
42. Bjork: It's Oh So Quiet
43. Dire Straits: Money for Nothing
44. Kylie Minogue: Can't Get You Out of My Head
45. Aerosmith: Crazy
46. Adam & the Ants: Prince Charming
47. The Prodigy: Firestarter
48. Johnny Cash: Hurt
49. Jamiroquai: Virtual Insanity
50. Paul Simon: You Can Call Me Al
51. Run DMC & Aerosmith: Walk This Way
52. Massive Attack: Teardrop
53. Wham: Club Tropicana
54. Daft Punk: Around the World
55. Fatboy Slim: Praise You
56. Eminem: Without Me
57. Meatloaf: I'd Do Anything for Love (But I Won't Do That)
58. The Cure: Close to Me
59. Abba: Knowing Me, Knowing You
60. Eurythmics: Sweet Dreams
61. The Prodigy: Smack My Bitch Up
62. Blur: Parklife
63. George Michael: Outside
64. Bjork: Human Behaviour
65. Aphex Twin: Windowlicker
66. Bob Dylan: Subterranean Homesick Blues
67. The Beastie Boys: Sabotage
68. Madonna: Ray of Light
69. Frankie Goes to Hollywood: Two Tribes
70. The Police: Every Breath You Take
71. Bjork: All Is Full of Love
72. Robert Palmer: Addicted to Love
73. Basement Jaxx: Where's Your Head At?
74. Wu-Tang Clan: Gravel Pit
75. Duran Duran: Rio
76. The Beatles: Strawberry Fields
77. MC Hammer: U Can't Touch This
78. Godley and Creme: Cry
79. New Order: True Faith
80. Radiohead: Just
81. Ultravox: Vienna
82. 50 Cent: In Da Club
83. Shakespear's Sister: Stay
84. The Boomtown Rats: I Don't Like Mondays
85. Sid Vicious: My Way
86. The Streets: Fit But You Know It
87. Talking Heads: Once in a Lifetime
88. Elton John: I Want Love
89. Smashing Pumpkins: Tonight Tonight
90. The Pet Shop Boys: Go West
91. The Specials: Ghost Town
92. Herbie Hancock: Rockit
93. The Rolling Stones: We Love You
94. Bonnie Tyler: Total Eclipse of the Heart
95. The Cardigans: My Favourite Game
96. So Solid Crew: 21 Seconds
97. Cornershop: Brimful of Asha
98. Bronski Beat: Smalltown Boy
99. Supergrass: Pumping on Your Stereo
100. Musical Youth: Pass the Dutchie

The Brief

The task is for me to produce a music 'promo' video. It should be approximately 5 minutes long, and can be done individually or working amongst a group of up to four members.
A 'digipak' (cover only) for it's release on CD, and a magazine advertisement for the digipak should also be produced in order to complete the A2 coursework.

Welcome

Welcome to my A2 Music Video Blog!