- Word of mouth (ie, Gangnam Style)
- Number of hits on YouTube
- Newspaper articles/TV reports
- Number of times shown on television
- Amount of publicity
- Download (legal/illegal)
- Charts
- CD sales
- Last word
It is worth nothing how there has been a massive switch in the importance of YouTube from television channels such as MTV. Nowadays, most viewing of music videos now appear to be online.
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