The music video is by Jermaine Scott better known as the English rapper Wretch 32, who is a well known popular UK artist. Wretch 32 is also known to be in 2 genres of music; Grime and British hip-hop. He is signed to the label 'ministry of sound'
The artist uses the key convention of lip synching very effectively, making the video look very realistic. The song also consists of a male UK singer known as Ed Sheeran, however the video does not contain him lip synching as most of the video is made up of clips from events in peoples lives.
In my opinion i believe that the video effectively conveys the mood of the song, as it shoes emotion by the actor towards the fact that he is soon to become a father.
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