Case Study 2

Emil Nava

• He bagan as a runner for a film production companies.
• Worked for blink productions
• after working as a runner graduated to assistant director, where he would manage the video shoots.
• He signed to Academy - who are the biggest music video production company
• Then worked for between the eyes and now works mainly for pulse
• He has now began to make adverts, which generally have far higher budget and production values but which allow less creative freedom
• at the busiest emil had made 24 music videos in one year
• When he began shooting the video for independent labels the budget would be as low as £5,000 to £10,000
• his most expensive video to date has been for Jessie J and the budget was £160,000
• Emil's first budget was for the band kid British and the track 'Our House'
• budget being £20,000
• Location - Manchester
• Cast -local people
• 1 day for filming
• 2/3 days of editing
• 10 days of pre production
• Demonstrates the very tight timescale involved