Justification of ideas in relation to genre and artist

We have decided to base the story line of the music video on a couple, and the actor thinking about his relationship. This is because the genre of music, being RnB and pop, always looks for romantic story lines, as this is what the audience look for.  The artist has also used similar ideas when he produced a music video for this track. He also uses similar story lines in most of his other videos, which we then tried to relate to in our music video. Additionally the song has a meaning, which is basically a man cheating time after time, reflecting his thoughts on his girl friend, who he may still have feeling for. knowing this we have produced ideas which relate to the song and basically puts the words of the song into pictures.

Detailed outline of ideas

After considering all our possible ideas, we have took the best ones and decided to use them for our project. The music video should now consist of shots of:
- an actor and actress out in the park, they may possibly sitting on a bench, or running around playing and joking.
- The actor lip syncing whilst walking down River Themes
- actor lip syncing from different angles
- location e.g london eye, big ben etc
- actor lip syncing in slow motion with cars going by fast behind him.

Risk assessment sheet

Mood board

location visit

For our music video, we have decided to set in in the heart of london, to get the best scenery possible to match our song. we will try and go to london eye to get images of main london attractions, and also film around london, wherever we feel is suitable.

Analysis of student digipak

Above is a picture of a past students digipak. As you can see it consists of near enough all the conventions of a good dikipak. It sends out a good image of the artists, and gives the audience a basic understanding of what type of music lies within the album.

Digipak analysis

here is an example of a Digipak, It is an album by a pop artist known as Katy Perry, below i have analyzed  the digipak.                                                                                                                                                               

The list of songs have been made to stand out with the use of the colour red, as it contrasts highly with the pink clouds. also the names of writers have been put in blue which also stands out from the image of cloud.
The colour of katy perry's hair also stands out from the pink background which therefore catches peoples eyes.
The cd's have also been personalised for katy perry making it unique and bubbly suiting all pop fans.