Music video

Digipak

Magazine advert

Evaluation 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

As this question involved detailed answers I felt it would be best to use Prezi, which helps to make the presentation more organised, and will hopefully make it easier to understand. The question allowed me to evaluate whether or not my product has used, developed or challenged forms and conventions of real media products.

Evaluation 2. How effective is the combination of your main product and ancilary texts?

Evaluation 3. What have you learned from your audience feedback?

As well as interviewing participants, we had created a survey monkey, which was put up on the internet. Through social networking sites, we had also asked people to participate. The survey included participants watching the music video and answering a few questions. Altogether 8 people got involved and gave their opinion on our finished product. Below I will be evaluating the results I had gained from the survey monkey.

The first question on survey monkey asked the participants what their age was so that we can tell if we have got responses from our target audience. Results showed that half the respondents were 17 year olds, this was perfect as we were aiming to teenagers and young adults as our target audience. Additionally we got respondents who were a little older which was beneficial to us as we got feedback from a wider range of age groups.

The second question asked the participants for the gender, this allowed us to evaluate if the video has reached both sex groups. From the results gained from the questionnaire it shows that more girls had viewed the video, this wasn't a shock to us as the artist is a male and tries to portray himself as a manly man, who attracts a lot of girls. The results therefore show that this has been achieved.

The third question of the questionnaire had asked the participants if they enjoyed the music video and why. All 8 of he participants had answered and said that they did.

Here are quotes of what some said:

-'yes, the acting was very good'

-'I quite liked it. The song was very good'

Some liked the acting in the video and some felt that the editing was effective. Some even said that the music video looked like a real commercial one. This was all positive feedback and brought to us that the music video was some what a success.

From this we have learnt that the choice of song and the setting we all chose were effective in creating the type of music video we aimed to. It was enjoyed by both genders, and also by our target group of young adults and teenagers.

The fourth question was quite similar to the responses we got from the previous one. We asked the participant whether they felt that the music video had matched with the music, and if so how. We got a variety of responses.

'Yes because some of the scenes went well with the songs meanings'
' Yeh i thought it was current and relevant to the song'

Above are just two of  the eight participants' opinions on what they felt about the song and the music video being put together.
Results had made us aware of the fact the song went very well with the music video, and that the atmosphere it created was very effective. Although it was difficult to find a right scene to film the music video at, it all came together in the end as the music video successfully imaged the song.
However one participant did bring up the point that the music video was very stereotypical as we used a black boy for a rap song. However we felt that the actor would be suitable for the song, as it looked like our actor naturally sings like that.

For the 5th question of the survey we decided to ask the audience what atmosphere the music video creates for them. Every participant gave different answers. Here are a few quotes from the answers.
'It is emotional, however some parts are also nice and cheerful"
'The atmosphere was very positive in the music video. It was fun! It is not boring or dull"
'Quite a tense and a happy atmosphere'
From the results we got back I learnt that the scenes of emotion which we tried to create were portrayed to the audience. We felt that the lyrics of the song had an emotional meaning behind it. It was about a broken relationship, and so this had to be portrayed in the music video, which the audience felt was shown.
Additionally for some parts of the music video we aimed to make happy and positive scenes to show the couple having a good time, from the results gained from survey monkey we have learnt that this has been achieved.
One participants also expanded their point saying that the enjoyed it, which goes to show that even if a music video is emotional, it can be thoroughly enjoyed.

This next question gave us statistics on what the audience felt about all three of our products. This included our Digipak, magazine advert and a music video. Results showed that 5 out f the 8 participants  thought all the products were excellent and the other 3 felt that it was good, however maybe improvements needed to be done.
The results from this question helped me to understand that overall the products we create were effective to our target audience, and therefore we achieved one of our targets.

Similarly question 7 asked the participants if they felt that all our products had fit well together. All 8 of the participants had said that it had, this therefore made us learnt and aware of the fact that all the products came together and that the use of the colors and theme worked well together.

The 8th question asked the audience whether or not they felt that the three products we created had fit and conveyed the RnB genre. From the results we gained I have learnt that it has in fact conveyed the RnB genre as we have focused onto the actor and artist himself, which is what most of our audience feel is essential for an RnB music video.

The next question was used to see what faults there were in all of our products , this would therefore allow us to learn and improve from the mistakes we have made. Although many had said there were no faults, some had found a few. One person said that during the music video there should have been more scenes of both actors, therefore more love scenes. From this I have learnt that not all scenes of the music video will be enjoyed by everyone else. Also maybe our music video consisted of the artist too much and didn't have many happy loved up scenes. Therefore if I was to change or do another music video I would take the faults into consideration and make it more attractive to our target audience.

The final question asked the participants how much they liked the music video out of 10. From this we had gained results of 1 person liking it to the max, and others liking it also to a high standard. This made me aware of the fact that our music video was liked by our target audience and therefore in some what a success. 

In conclusion the survey monkey has allowed us to get feedback from our audience and makes us aware about if our music video has been liked. Also it helped to point out faults, and therefore made us learn about the mistakes we had made and essentially could have improved.

Evaluation 4. How did you use new media technologies in the construction and research, planning and evaluation stages?

To answer this question i have decided to used a slide share which goes through each of the new technologies i have used in every slide.

Digipak

Here is our overall digipak including the inside and outside of it. It was created using Adobe Photoshop.


The first one is the Outside digipak cover, and the second one is the inside of the digipak.

Poster for album

Here is the poster we have come up with the advertise our album. For this we tried photoshop, however was not satisfies with the fonts available. So we decided to download fonts from a website called dafont.com. However as we was still not satisfied we decided to use a website called pic monkey.com. This allowed us to add texts using the font used, also add shapes. As you can see we added stars to rate the album, also we put in the available to download date to make the audience aware of when it is out. We then edited the whole image by adding a tint of red colour, this made it look more eye catching and brought in emotion and warmth to the poster, so show the audience what the album may be about. Finally we added a shaded affect on the boarder, and then a bold border to bring the whole image together.

Music video

Here is our finished music video,  we have used several editing techniques to bring the whole video together, and we have included most of the key conventions needed. ENJOY!

Process of editing

 To come out with all 3 of our finished products, we had used several different types of media technologies. For the music video itself we had used Final Cut express, which we feel is the most relevant to use when editing video's as it has everything needed to edit a video into what you wish it to be.

Below are a few screen grabs of the editing itself done during the process of creating our music video.

For the digipak we decided to use Adobe photoshop. The fist image below was several images in a row of a picture we took of the artist. We then decided to clone stamp the background wall to give it a marbly effect. After doing this we applied several filters till we felt the inside digipak looked good.

After doing so we started the album cover, which we tried to make so that it would fit in with the inside of the digipak. We decided that the whole digipak would have a black and white theme as that stood out and appealed to us more.

For our final product, which was the magazine advert, we decided to use a different media types called PicMonkey. It allowed us to edit the image and we felt that it was easier to use compared to photoshop. It had a filter which we preferred and felt would suit the image. Although the digipak was black and white we had decided to make our poster different with a touch of red filter, as it may appeal to a wider audience.

Overall we have used a few media types to produce all of our products, and from it we have gained experience on editing as well as producing appealing products.

Possible pictures for album cover

Here is a collage made by a group member, with the possible front cover for our album cover. We have decided to go for a simple look with just the actors face or body. This expresses a lot of emotion which comes from the track we have used. He was made to wear blue as it would attract the audience. After we finish editing the music video we will choose one pic out of all these possible ones and will edit it to make it more suitable.

Process of filming

We have finally started filming our music video, following the process sheet, so that we know exactly what to film and when.
We will try and use all the footage, and if any more is needed we will have to go and film again.
As you can see we have filmed from different angles, which will hopefully make the music video look better.