Editing to the beat

Here i have done an exercise where i have edited to the beat of a track. from this i have learnt that in order to make an efficient music video, i must make sure the images match with the track we are editing to. This task will help me when editing the music video as i will make sure the video is edited to the beat.

Emil Nava's videos

Jessie J 'Price Tag'

client Island

Director Emil Nava

Emil Nava's videos

Ed Sheeran ' you need me'

Client Atlantic - Director Emil Nava

Cost - £35,000

Emil Nava's videos

Rita Ora 'RIP'

Client RocNation - Director Emil nava

Emil Nava's videos

Jessie J ' Do it like a dude'

client island - Director Emil Nava

cost - £25,000

Emil Nava's videos

Edsheeran ' Lego house'

client Atlantic - Director Emil Nava

Emil Nava's videos

Paloma Faith 'Picking up the pieces'

Client Sony - Director Emil Nava

cost - £80,000

Emil Nava's videos

Paloma Faith ' 30 minute Love Affair'

Client Sony - Director Emil Nava

Case Study 2

OB Management

• Works as agents for music video directors
• There aim is to:
• Nurture talent
• work with production companies
• work with record labels
• match the right director to the right artists
• Some of the production companies that OB work with are:
• Pulse films
• Rocket
• Agile Films
• Friends
• Wonda

Case Study 2

Emil Nava

• He bagan as a runner for a film production companies.
• Worked for blink productions
• after working as a runner graduated to assistant director, where he would manage the video shoots.
• He signed to Academy - who are the biggest music video production company
• Then worked for between the eyes and now works mainly for pulse
• He has now began to make adverts, which generally have far higher budget and production values but which allow less creative freedom
• at the busiest emil had made 24 music videos in one year
• When he began shooting the video for independent labels the budget would be as low as £5,000 to £10,000
• his most expensive video to date has been for Jessie J and the budget was £160,000
• Emil's first budget was for the band kid British and the track 'Our House'
• budget being £20,000
• Location - Manchester
• Cast -local people
• 1 day for filming
• 2/3 days of editing
• 10 days of pre production
• Demonstrates the very tight timescale involved

Survey Monkey Evaluation Q9.

Survey Monkey Evaluation Q8.

Survey Monkey Evaluation Q7.

Survey Monkey Evaluation Q6.

Survey Monkey Evaluation Q5.

Survey Monkey Evaluation Q4.

Survey Monkey Evaluation Q3.

Survey monkey evaluation Q2.

Survey monkey evaluation Q1.

storyboard

Here is our storyboard outlining the shoots we will try and take for our music video. it is a basic outline and will guide us when we decide to film for the video.

Animatic

Here is the animatic created through Final cut express. It is the basic outline of our story line, or the story line we intend to use.

Survey monkey

A member of my group had created a survey on survey monkey in order to get opinions from the audience on the type of work we should put into creating our music video. The results gained from this survey will be put up on a further date.

To take the survey click onto the link provided below
http://www.surveymonkey.com/s/DLZXX2V 

here is a screen grab of a member of my group, promoting the survey monkey in order to get responses in order to help us with the production of our music video.

Vox Pops

Vox pops are used to get the voice of people across. it is usually shot in public, where the audience are then asked to give spontaneous responses to a certain topic. in this case we asked several student on their opinions about what they look for in a music video, in order to get an idea of how we set ours out.
The vox pop for our music video is shown above.

album cover

This is Tinie Tempah's album cover, as you can see it is very simple, with sharp and eye catching fonts and editing. For instance we see Tinie with his arms around a city, this shows his power, which reflects the power of the songs which may be in the album itself. the colours are also very eye catching, as there is a contrast of pink and blue, as well as silvery stars.

Ideas of how to broaden audience for music video

In order to make the music video reach its maximum potential, it is essential that it reaches a wider audience. In order to do this we have chosen a song which appeals to a wide category of people. It is a song thats likely to be charted and so appeals to whoever may listen to the radio regularly.

Also to appeal to pop fans, we will try and make the music video seem happy. Additionally to make it appeal to other genre fans we will try and add aspects of techniques that certain types of artists may use to appeal to their fans.

detailed research into chosen artist

Here is the artist profile from angel's recording labels website, known as Island Records.

Angel also has his own website, for fans to regularly visit, to ensure that they are up to date with what Angel is up to. - http://thisisangel.com/

Target audience

For my music video i would say my target audience are teenagers, however to get the music to a wider range of people, i will try make it suitable for all ages.
It will be mostly suitable for teenagers however as Angel himself makes music suited for them. Also his music is charted so is suitable to whoever may listen to the radio stations regularly.

100 Top music videos - #1 - Michael Jackson / Thriller

This is the number one music video of all times for many reasons. Firstly due to being a short movie type music video, which is known to cost the greatest amount to make compared to any other music video. Also this video brought about a cultural impact as the video was sensational. The video at the time was only played on a certain day at a certain time, as at that time internet was not available for everyone and video 's were only being seen on televisions. The video itself was so fascinating that everyone would agree Michael Jackson with his Thriller has to be the greatest music video ever.

100 Top music videos - #9 - Madonna / Vogue

Not only did this music bring about a controversy in religion, but it also created such an impact on future music video's. Madonna is known for her randomness, however this video was where it all began and was the video which drew the attention of the public in.

100 Top music videos - #16 - Outcast / Hey ya

This is one of the greatest videos of all time as it showed the fun side of music and was colourful as well as big move for ethnic minorities.

100 Top music videos - #31 Eminem / Stan

This video had caught the nations eyes as it is said to be based on a true story. Not only that eminem at the time was at the peak of his rough times and so people related to him and could read him through the video.

100 Top music videos - #41 - The spice girls / wannabe

This music video was loved by the nation as it was the release of a new girl band, it had 4 unique characters which were all portrayed in the video, and allowed the audience to interact with them through that.

100 Top music videos - #55 - Fatboy Slim / Praise you

This video was special because it was cheap and simple. It was not even planned to be used for the actual music video, however the dance was so querky and relevant that it was used, and fortunately was enjoyed by the nation.

100 Top music videos - #69 Frankie goes to hollywood /two tribes

Tells a great historic story, and so catches the audiences eyes, which has made it to be a music video never to forget.

100 Top music videos - #78 - Godley and Creme / Cry

The lady crying brought great emotion to the viewers and so is known to be one of the greatest music video's of all time. Although there isn't much going on, the emotions read the story behind the song to the viewers.

100 Top music videos - #76 - New order / True faith

This was most probably voted one of the greatest music video's due to being different and bringing something new into the music and video's scene.

100 Top music videos - #80 - Radiohead / Just

Radiohead's at the time were very popular, as well as this the video portrayed the lyrics of the song, which has led them to having one of the greatest music video's.

100 Top music videos - #85 - Sid Vicious/My Way

This has been chosen as one of the greatest music videos as it shows a great performance, which many people enjoyed watching in the 79's. Although in my opinion this man cannot sing, it just goes to show that people enjoyed it because of the performances.